5 Messages Every Property Should Send by Text
Email inboxes are crowded.
Portals go unchecked.
Voicemails get missed.
But texts? They get read.
When used intentionally, texting becomes one of the most effective ways to keep residents informed, reduce confusion, and build trust. The key is knowing what to send—and how to send it—without overwhelming residents or sounding robotic.
Here are five messages every property should send by text, and why they matter.
1. Maintenance Updates
Maintenance issues are one of the biggest sources of resident frustration—not because problems happen, but because communication breaks down.
A simple text update can prevent dozens of calls and emails.
Why text works here:
- Residents want real-time updates
- Timing matters more than detail
- Transparency builds patience
Good example:
“Hi! Our maintenance team is running behind this morning but is still on track to reach your unit by 2pm. We’ll keep you posted—thanks for your patience.”
Clear. Human. Reassuring.
2. Rent Reminders
Rent reminders don’t need to feel cold or confrontational. When done thoughtfully, texting helps residents stay on track without creating tension.
Why text works here:
- It’s timely and easy to see
- It reduces late payments
- It feels less formal than email
Best practice:
Keep reminders short, friendly, and consistent—never aggressive.
Good example:
“Friendly reminder that rent is due tomorrow. Please reach out if you have any questions—we’re here to help.”
3. Event Notices & Community Updates
Community events are meant to bring residents together—but only if they know about them.
Texting ensures invitations don’t get lost.
Why text works here:
- Higher visibility than email
- Feels personal and welcoming
- Drives better attendance
Good example:
“Join us this Friday at 5pm in the clubhouse for pizza and games! We’d love to see you there.”
Texting turns announcements into invitations.
4. Office Hours & Schedule Changes
Unexpected closures or adjusted hours can frustrate residents if they’re not communicated clearly and quickly.
Why text works here:
- Prevents wasted trips and confusion
- Sets expectations in advance
Shows respect for residents’ time
Good example:
“Our leasing office will close early today at 3pm for staff training. We’ll reopen tomorrow at 9am.”
Simple updates like this go a long way.
5. Weather Alerts & Time-Sensitive Notices
Weather-related updates—whether it’s a freeze, storm, or heat advisory—are some of the most critical messages a property sends.
Why text works here:
- Speed matters
- Messages must be seen
- Residents need clear direction
Good example:
“Due to freezing temperatures tonight, please drip faucets to prevent pipe damage. Contact the office if you have questions.”
When safety is involved, texting isn’t optional—it’s essential.
Texting Works Best When It Feels Human
Texting residents isn’t about sending more messages.
It’s about sending the right messages—clearly, empathetically, and at the right moment.
The most effective properties use texting to:
- Reduce confusion and call volume
- Set expectations early
- Strengthen trust with residents
When communication feels human, residents respond better.
Final Thought
If your most important messages are still relying on email alone, there’s a good chance residents aren’t seeing them in time.
Texting isn’t just a convenience—it’s a communication standard.